Red appoints new digital director

Red Advertising & Marketing has appointed Justin Beausoleil as its digital director. The experienced digital marketing professional will initially be based in Trinidad but will work with Red’s clients across the Caribbean and will continue the Agency’s development as a leader of the digital advertising and marketing revolution.

Beausoleil has over 13 years of experience as a digital marketer and has worked in both agency and client environments delivering award-winning, results-driven work.

His experience and skillset span aspects of digital including: digital marketing team management; marketing automation; development and execution of digital marketing plans; digital advertising for Facebook, Instagram, LinkedIn, and Google; SMS and email marketing; website development; and digital reporting and analysis. He also has experience in video production and photography for social content, and deployment of digital contest apps.

He has led digital teams to numerous award wins at the Caribbean Advertising Federation Addy Awards across a variety of projects including websites, mobile apps and digital marketing campaigns.

The career digital marketer most recently served as Director of Digital Innovation for Caribbean Ideas Synapse, a digital-first agency based in Trinidad. Prior to that he held leadership roles working for several other agencies including: Digital Strategist and Division Head at Lonsdale Saatchi & Saatchi; Vice President of Digital Marketing at Valdez & Torry; Social Media Manager and Content Manager for Simply Intense Media; and Digital Marketing Consultant at CMB Communications. He also has client-side experience having been Digital Marketing Manager- English Caribbean for Scotiabank.

Managing Director Jevan Jutagir said the appointment of Beausoleil signalled Red Advertising’s preparedness for a post-pandemic economic recovery, and its understanding of the critical role that digital marketing must play in ensuring competitiveness for both the agency and its clients.

“Red always prides itself on having the best talent so I am delighted to be able to bring someone of Justin’s calibre and pedigree on board! He has just the right mix of client and agency experience at both digital first and mixed medium agencies.

“I strongly believe that he will guide and lead our digital teams for the benefit of all our clients. He also brings an increasingly regional digital focus to our efforts.

I have no doubt he will thrive at a hard pushing agency as is Red, and will help us move on an even higher level of performance for our clients.”  (PR)