Red wins ADDY award

Red Advertising & Marketing Limited were delighted to be awarded the coveted Best of Show for Social Media at the recently concluded Caribbean Advertising Federation 2022 ADDY Awards.

This was for work done for Purity Bakeries and was complemented by 10 other ADDY awards for Purity, Flow, Sagicor, Banks Breweries, Norman Centre and Red Advertising itself.

Commenting on the awards, Jevan Jutagir, Managing Director of Red, said: “It was truly a delight to win a Best of Show, especially in such an important discipline as Social Media.

This year we are in a transition having recruited a new Creative Director, Sophie Charles-Barber. Hence, while we have won an impressive number of awards, we look forward to seeing what she will bring to the Agency’s strong creative output.

These results give us a strong incentive to keep producing superior creative work and maintaining our place at the top of the regional rankings.”

Speaking specifically on Red’s performance vis a vis Barbados, Jutagir stated: “It is amazing that we continue to win the most awards in Barbados…and have done so consistently for 19 years. We are seeing new challengers emerging in our home market and this inspires us to go for the magical 20 this year. No agency in Barbados has kept at the top for 19, let alone 20 years.”

The ADDY awards is the creative award show of the American Advertising Federation (AAF) of which the Caribbean Advertising Federation (CAF) is a member. The awards are three tiered with local shows and awards which feed into regional shows (the CAF is part of the 4th District region which includes Florida, The Caribbean and Puerto Rico) which in turn feed into a national show.

Red Advertising & Marketing, with offices in Barbados and Trinidad but operating across the Caribbean, is one of the Caribbean’s most creatively awarded agencies. (PR)