Special edition rum honours cricket legends

n celebration of this year’s ICC T20 Cricket World Cup, West Indies Rum Distillery has launched a special edition rum which it is calling Cricket Legends XO Planteray Rum.

During the launch, several of the island’s former cricketers including Joel Garner, Tino Best, Fidel Edwards, Sherwin Campbell and others took part in the reveal for the new special edition rum which will be available in a number of retail stores from Monday.

Garner, who is also the Chairman of Cricket Legends of Barbados Inc, said the partnership with West Indies Rum Distillery was a great opportunity for the Legends brand.

“I’m pleased to be associated with [Planteray Rum], anything that is legendary will go well with us. We are a group of former cricketers who all played for Barbados and the West Indies, we have travelled far and wide, we have made a lot of friends around the world so it would be a pleasure to also advertise your product.

“I hope this would be the beginning of a long and lasting partnership, and we at Legends are happy to be associated with your product. I can assure you that we will do everything to make sure that it gets the publicity and the mileage that is due to it because it is a good product,” Garner said.

Meanwhile, Ricky Nurse, Sales & Marketing agent with Stansfeld Scott Inc, said the challenge from Prime Minister Mia Mottley to do more with the cricketing brand was one they were pleased to take up.

“I think it was instructive that less than 48 hours ago, our Prime Minister Mia Mottley spoke to the legacy of the legends, and your brand challenges all of us to do more. We have to ensure that based on the success that we are having globally with this brand, that we are also able to jump on the other end with a partnership to ensure that this is a limited edition expression that can repeat itself,” Nurse said.

“We have the product available in all of our Wine World stores, we will have it in our key retail stores by Monday, we will have it in all of the airport inbound and outbound stores by Monday. We have to make sure as well that we come up with an arrangement that works for you guys in terms of your [Legends] store, and we are working with your team to ensure that all [World Cup] game days, certainly till the end of June, that we have it available at your facility.”