This afternoon the National Cultural Foundation took time to show appreciation to their three platinum Crop-Over sponsors: LIAT, the Caribbean Broadcasting Corporation and the Barbados Tourism Authority.
This year LIAT increased their partnership and signed a three-year partnership with the foundation to be the official airline of the festival.
Speaking to Barbados TODAY at the NCF office in West Terrace, St. James, Marketing Associate at LIAT, David Greenidge, said they “pumped” more money into the festival to assist in cultural development.†
“We at LIAT are ever cognisant of the pivotal role that we as a regional airline have to play in the provision of air transportation for persons attending the major events in the festival calendar. As the official airline of Crop-Over, LIAT continues to support the NCF in its quest to make the festival bigger and better,” he said and added also that as a result of partnering with the NCF for five years previously they saw an increase in traffic around the season.
For the first time ever they would have charters out of the French, Guadeloupe and Martinique markets, and Director of Marketing Services at the BTA, Averil Byer credited the tour operators meeting held in Barbados last year and attended by some operators out of Martinique for this.
“I think at that time they obviously made contact with a number people who could organise the ground part of what they wanted to offer. So they have gone back to Martinique and working with the Caribbean North American office of the BTA and I think we have as many as four charters coming. In addition to that, I think that over the years we have also had a significant number of press from Martinique participating and that too has been creating a buzz in Martinique, it creates a demand and once you create a demand that’s when the air will follow that demand,” she said.
Acting Chief Executive Officer at the NCF, John Clarke, said he was very appreciative of the continued support of the sponsors.
“Through our collaborations with LIAT, CBC and the BTA, it is indeed easier for the NCF to reach a bigger audience and to select the best talent for Crop-Over, therefore offering a truly diverse product. I therefore thank LIAT for being instrumental in developing Crop-Over as a truly regional/ Caribbean festival where cross cultural linkages can be forged.
“Cognisant of how critical corporate support is to the development of the festival, I want to sincerely thank, LIAT, CBC and the BTA for their continued support and in the same breath, encourage corporate Barbados to also play their part in the development of our national festival,” he said. (KC)