From one music truck and 50 revellers more than 15 years ago, the Roberts Manufacturing Foreday Mornin’ Jam is bigger than ever this year.
The projected number of revellers is expected to be the largest in the history; with more than 20,000 people registered to jump from the Carlisle Car park on Hincks Street to Spring Garden Highway on August 4.
At a media launch for the jam at the Frank Collymore Hall this morning, event producer Fran Wickham-Jacob told Barbados TODAY she believed the increase related in to some degree to the “escalated” price of Grand Kadooment costumes.
Furthermore, she said that the fact that revellers found the event more affordable and cooler could also have contributed to the increased participation.
The Roberts Manufacturing company has been title sponsors of Foreday Mornin’ Jam from the inception. It was said to be the vision of former Chief Executive Officer, Michael Clarke. Wickham-Jacob noted they had a truck on the road before it was even a formalised event.
General Manger at Roberts, David Foster, said after Clarke’s departure they continued with sponsorship because they believed it was very important and extremely good for community involvement.
“From the start of Foreday Mornin’ we have been the sponsor. We have done it obviously for the reason that it is more affordable, people enjoy it, it is at night and easily accessible and we are pleased to see the level that it has grown to.
“Similar to the NCF, we don’t want to see it turning into another Grand Kadooment. I think the whole idea was to have an affordable, very casual but enjoyable Foreday Mornin’, where people can really just relax.
“It has now grown to significant proportions, what we have seen is that it is now viewed as important an event as Grand Kadooment. We will continue to sponsor it because we think it is a really excellent event that involves people from all different communities and it is a good outlet for people to come together and really enjoy … and I certainly think that the industry on a whole can grow,” he said.
Brydens Distribution is new to sponsoring Foreday Mornin’ Jam, but Divisional Director, Ricky Nurse said it was their aim to one day participate at the level that Roberts had for 17 years. Until then, for the next few years they will partner with the NCF to develop the Stag Beer Jam Tune. This new concept will reward the top three artists whose songs are played the most on the road.
The first prize winner will be rewarded with $4,000, second – $2000 and the third – $1,500.