By the end of this month, the Pine Hill Dairy and local dairy farmers will be introducing a marketing programme to reduce the three months stock of milk Pine Hill Dairy presently has on hand.
Chief Executive Officer of the Barbados Agricultural Society, James Paul made this announcement earlier today during a Press briefing at the Grotto, Beckles Road, St. Michael.
He said:”Earlier this month it was reported that the Pine Hill Dairy has large stocks of milk on hand. The dairy farmers have sat with Pine Hill Dairy and they have sought to work out a strategy in order to reduce the milk stock on hand. We have also asked for the assistance of government to reduce the milk stock. Pine Hill Dairy and the dairy farmers have come up with a marketing programme which will target young Barbadians and older people. The view is that if we can get them to increase consumption we think that in itself would have an immediate impact on the amount of milk that will be consumed. We also feel that as a result of the increase in consumption there will be a decrease in the stock of milk on hand at the Pine Hill Dairy.”