It was a cow – a blue, white and black one at that – that moved a group of Class Three pupils at the Grantley Prescod Primary to a mid-morning break of Pine Hill Dairy milk and a round of chanting that all but brought things to a stand-still.
Milky, the PHD mascot, entered the classroom to a loud round of chanting from the students who only stopped long enough to scream in glee and hug the cow impersonator.
It was all part of the school’s third annual celebration of …., which Acting Principal Carlton Reid said was always well received by the children.
He explained that as part of the observance of the day, the milk company would usually supply the school with some of its product so those children that wanted to partake could do it. It was all part of the attempt, he said, to promote healthy habits among the children.
“Today we are celebrating World Children’s Milk Day, which is an annual observance for us. It happened last year when Pine Hill came in as they did today with their mascot Milky and it is a means of sensitising children to the benefits that can be derived from drinking milk or using milk as an alternative beverage.
“We are trying to get the children to eat healthy and choose healthy snacks and milk is one of those ways by which we are encouraging children to make sure they put milk in their bodies,” he said.
The children spent a short part of the morning with representatives of PHD, who introduced the company’s newest milk product, Cookies & Cream, which new Commercial Manager, Sandra Ramoutar said has been pretty well received publicly.
She said as they had adopted the school, they considered it a treat to be able to teach the children about milk and the benefits and then get feedback on what they think of the products.
“Pine Hill is sponsoring the World Milk Day where they educate the children on the benefits of milk and the properties of milk and we do that through these sessions. We also want them to taste the new product which was launched a few weeks ago and the feedback has been very good,” she noted.
While sampling several of the company’s products, the children spent moments laughing and dancing along with Milky’s infectious dance moves. (LB)