What’s in a name?
For at least one small business in Barbados in could spell life — or death.
The owner of Touch of an Angel Spa, Cassandra Hinds, told Barbados TODAY customers were avoiding her registered massage business because of the existence of another one called Touched by an Angel Exotic Spa.
Hinds said people were attributing negative “things” to hers, suggesting the two names were one and the same business.
“This is causing problems to my business. I am a registered professional massage therapist and aroma therapy practitioner,” she pointed out.
The existence of the other business, Touched by an Angel Exotic Spa, came to light after it published an advertisement in the local press inviting customers to take advantage of its “elegant, sophisticated, classy ladies, ready to take you on a mesmerizing journey”.
It listed Angela, Alex and Safiya as being ready to meet clients’ every expectation when they attended the spa, located near Warrens, St. Michael. The ad gave only the name Judy as the contact and a cell phone number.
But Hinds, whose Touch of an Angel Spa is located in the Sugar Cane Mall on Roebuck Street, is so concerned about how the two names were being mixed up, that she, too, put an ad in the press over the weekend, distancing herself and her business from the Warrens operation.
When contacted, management of Corporate Affairs and Intellectual Property assured this newspaper that it was impossible for two similar names or names very close, to be registered. The senior official said the department always made sure it avoided registering names that were so close they could cause confusion.
The official, however, suggested that since the matter was a private one between the two parties, Hinds would have to take legal action if she believed her intellectual property rights were being infringed by someone else having a similar name.
Touched by an Angel Exotic Spa was contacted, but the female who answered the phone informed this newspaper the owner was not present and since she would not be in a position to comment, we would have to call again when the owner was there. (EJ)