Excellent customer service is one of the best public relations tools that any business can utilise.
This was underscored by Minister of Industry, Small Business and Rural Development, Denis Kellman, as he addressed a closing ceremony for a workshop which was recently hosted by FundAccess in collaboration with the Caribbean Development Bank.
Titled Enhancing Customer Service Delivery for MSMEs, the four-day workshop, which was staged at Accra Beach Hotel, focussed on various aspects of customer care and participants were introduced to several business enhancement tools.
Kellman lauded the initiative and encouraged the participants to make customer care a priority in their business, noting that service delivery was “one of the most cited barriers to a good business environment in Barbados”.
“When one cares about their customers … everything is done to ensure that those customers keep coming back… It is also known that these customers are worth their weight in gold when it comes to advertising and public relations. Treat them good and you will come highly recommended and that’s an advertising campaign that you would never be able to pay for,” the minister added.
He also implored the entrepreneurs to extend their service delivery to their staff, pointing out that “they can make you or break you”.
“Treat them right. See them as partners in the business. Your caring attitude and spirit of fairness would evoke a commitment that would ensure the survival of your business. The external customers recognise when staff are happy and this encourages them to patronise your establishment,” Kellman reasoned.