Minister of Tourism Richard Sealy sees today’s launch of the Tourism Information Guide 2012 as an attempt to re-invigorate the tourism industry.
Sealy expressed this view while speaking at the launch of the publication at the Accra Beach Hotel and Spa.
He also lauded the effort made by tourism consultant, May Hinds, for her production of a video which sensitises Barbadians to the critical importance of the tourism industry to the economic well being of the country.
Sealy argued that both products would be of inestimable value to workers in the industry, guests and Barbadians .The minister argued that the travelling public needed information on a destination before and after a visit.
Sealy added that the effort empowered the workers and visitors and enhanced the tourism product.
He recalled that at an earlier period of the island’s history there was an information desk at the Careenage, the City. Sealy noted that visitors who have information on the island would be sensitive to the island’s realities.
The St. Michael South Central MP argued that even though the information guide was not in keeping with the new technology, it could serve a useful purpose.
Sealy lauded the effort of David Michael, who focused on the heritage aspect of the destination, while some authors concentrated on the culinary arts and sport.†He maintained that Barbadians would benefit from the information contained in the publication, describing it as a start in the production of knowledge in the industry.
He stressed that the publication and the video would assist in improving the tourism product, and pointed out that visitors, employees and Barbadians generally were indebted to the producers of the guide. He noted that 180 countries around the world were vying for the attention of potential guests, adding that the friendliness and warmth of the people were key components in the industry.
Approximately 12,700 people are employed in the billion dollar industry.
In a message of welcome in the publication Sealy said: “This inaugural edition of the Barbados Tourism Information Guide is intended to both heightened the awareness of our tourism product offering and act as a guide for enjoying all that the destination of Barbados has to offer.
“The guide provides a synopsis of some key tourism indicators, as well as pertinent information on various aspects of the tourism industry, including festivals, attractions, historical sites, our nightlife, duty-free shopping and our indigenous foods and drinks.” (NC)† † ††