Magna Rewards, one of the island’s leading electronic-based loyalty programme, is playing a part in the fight against breast cancer in Barbados.
The company recently held a Facebook promotion where persons who liked the page entered for a chance to win a grand prize of a “staycation” at Divi Southwinds Beach Resort and the opportunity to select a charity of their choice to receive a cash donation from Magna Rewards.
The grand prize winner, Sybil Coombs, chose the Barbados Cancer Society’s Breast Screening Programme to receive the cash donation. On February 15, the Magna team along with Coombs greeted a smiling Dr. Shirley Jhagroo, one of the founders of the Breast Screening programme, to make the presentation.
The team chatted with Jhagroo as she gave a brief history of the programme and its work. Through donations and hard work, the breast screening team has been able to take breast screening and early detection of breast cancer to a higher level by the addition of Ultrasound Directed Breast Biopsies to the programme.
An ultrasound machine, which will enhance the early detection programme, is due to begin operation in the very near future. This procedure will be carried out by a breast interventional radiologist.
Jhagroo explained that the Breast Screening Programme started in 2002 due to the alarming number of women being diagnosed and dying with very late stages of breast cancer. As part of its programme, the project operates a mobile clinic which goes into the community and teaches women how to conduct breast self-exams.
The programme reinforces healthy practices to reduce the risk of breast cancer as well as coping methods for those who to deal with the disease.
In addition, the team has implemented a buddy system called “Bosom Pals”. The Bosom Pals meet at the St. Dominic’s Parish Church and pairs newly diagnosed cancer patients with breast cancer survivor “buddies”. Jhagroo explained that this camaraderie allows women to be more open as their “Bosom pal” has gone through similar situations and can identify with the emotions associated with dealing with this illness.
The Magna Rewards team reproted its members were pleased to make the donation to the society.
Commenting on the decision to give the donation as part of the prize, Country Manager Gaylene Romeo, stated: “We love to give back to our customers, but we also want to do more. We wanted to give back to the community and we wanted to involve our customers in this experience.”