Scotiabank is the new sole title sponsor of King of the Hill, the Barbados Rally Club’s final key event run in association with Sol Rally Barbados 2013, the Caribbean’s biggest annual motor sport International.
The deal was confirmed during a press briefing this morning at the CGI Building, Warrens, St. Michael.
Scheduled for May 26, the weekend before Sol Rally Barbados 2013, Scotiabank King of the Hill will play a vital role in the build-up to the June 1 and 2 major event. The results of the King of the Hill provide the basis for seeding the entry, as well as the event itself, offering overseas competitors, many of them first-timers, an opportunity to drive at competition speed on island tarmac.
The venue for King of the Hill will be confirmed closer to the event.
This morning director of Scotiabank’s Corporate and Commercial Business Unit, Victor Boyce describe the development as a great partnership.
“We’re here this morning to announce a great partnership, between Barbadians’ favourite sport – rallying – and Barbadians’ favourite bank, Scotiabank. Today’s presentation marks the continuation of a relationship, which actually started last year when we came on board as a joint sponsor. We are really pleased and excited to increase our role and bring to you Scotiabank King of the Hill.
“There were several factors that drew us to making this investment in rallying. Most important was the connection with the community because, as I’m sure you all know, Scotiabank is very involved in that respect, so supporting rallying through King of the Hill was a natural fit for us…
“It is also significant to us that Sol Rally Barbados pumps nearly BDS $4million into the economy and accounts for approaching 4,000 visitor nights each year. It is indeed a pleasure for us to be associated with an event that is a key driver of the Barbadian economy and helps maintain jobs and bring in foreign exchange,” Boyce said.
After receiving the sponsorship cheque, BRC chairman Mark Hamilton said: “We’re really pleased that Scotiabank enjoyed the experience last year enough to want to come back and play a bigger role going forward as title sponsor. It is vital for the future of motor sport that we can attract sponsors from outside the automotive industry, and I am proud that the Barbados Rally Club is delivering a quality product that has attracted a blue chip sponsor such as Scotiabank . . . and a sponsor that clearly believes it is getting a return on its investment.”
Since it was first run in 2008, King of the Hill has been won by only three drivers: first, local aces Paul Bourne and Roger Skeete swapped back and forth, Bourne in 2008 and 2010, Skeete in 2009 & 2011, in the second year Skeete doubling up by winning Sol RB11. Last year, England’s Paul Bird repeated the double. (RB)†