Don’t be ashamed of the fact that you enjoy rum!
That was the admonition of Minister of Industry, International Business, Commerce and Small Business Development, Donville Inniss, as he addressed the launch of the 310th anniversary celebrations of Mount Gay Rum.
Inniss, speaking at a special ceremony at the Mount Gay Visitors Centre, on Spring Garden Highway last night, said that the same way in locations where wines and champaigns are produce persons boasts of their products, Barbadians should not be ashamed to speak fondly of themselves as rum drinkers.
He also told the management and staff of Mount Gay they should feel proud that the company was alive and doing well after 300 years, since there were not many companies that lasted that long.
“I don’t think there is any institution in this country that is this old and has made this profound an impact upon this economy and this society as Mount Gay has,” Inniss told his audience.
He added: “We have to appreciate that Mount Gay is an institution that is fully worthy of admiration and support by all Barbadians. I don’t think that as you look around the world there are many institutions that can boast of the kind of history … that Mount Gay has here… You have produced a wonderful product that has helped to place Barbados on the world map.”
In his address to the gathering, Mount Gay’s Managing Director, Raphael Grisoni, noted that 2012 had been a good year for the company, with sales crossing the half million cases mark for the first time in their history. He noted though that with 80 per cent of this product being exported, there was significant room for growth on the local market, adding that the company intended to pay more attention to Barbados.
Mount Gay, which is partnering with two major brands for its celebrations, including telecoms provided Digicel, will be offering scores of rewards to customers during the year. These will include Samsung Galaxy tablets and smartphones, with a grand prize of a sports utility vehicle at the end of July. (RRM)