by Kimberley Cummins
You name it, media businesswoman Rachelle Mayers has done it.
She worked in public relations at Headline Entertainment, a Jamaica-based booking agency; at Irish and Chin Inc., an event and artist management company also in Jamaica, where she did almost anything, from website management to production, along with event coordination.
At OGM Integrated Communications, an advertising and marketing firm, she was a producer and directed their commercials. At Hype TV she was a presenter, she managed the office at Syndicated Rhythm Productions in New York, the company owned by Carl Sturken and Evan Rogers, the man who discovered Rihanna.
While living in Jamaica she, along with Renais Marshall, founded Scorpio 21 Productions, later to be joined by Sashon Burton. There she was the assistant director and produced music videos.
Some may not be familiar with her name but there is no doubt many are quite familiar with her work, which included music videos for: Fabian Bartlett — No Place Like Home, RLG’s At This Moment, Bounce Around by Basil, Biggie Irie’s Mas and Can’t Be Over. Taurrus Riley and Konshens’ Good Girl Gone Bad, Good Love by Wayne Marshall and Etana’s Happy Heart.
Now Mayers has moved on to form her own company Mayers Media Inc., dedicated to the memory of her late brother, former journalist, Terry Mayers, and for the main purpose of leaving something for her niece, nephew and one day her own children to follow in her footsteps — all of this before the age of 30.
This young woman has achieved much and in an interview with Barbados TODAY proclaimed there was so much more she aimed to achieve. That process, she confidently asserted, will begin very soon with some big changes in her life.
Within the next few weeks she will board a plane for Florida in the United States for two years to begin here studies for a degree in film.
Why would a woman with all this experience under her belt be going back to school at this point?
“Everything I have learnt with media — with video — I taught myself or I’ve learnt just being in the field and asking questions,” she responded.
“But I have never officially gone to school for video production. I’ve been blessed to learn a lot and take what I learned and created a business out of it. But when you know it is something that you love and you are serious about, you’ve got to take time out to develop it and enhance it.
“I can say I will just continue and learn more in the field but there are times when people ask me a question and I can’t give them the foundation or basic answer to it because I don’t know, I just learnt how to do it but I don’t know why I am doing it.
“Then there is stuff I do know how to do very well in the background but for me I think it is the right time before things get any bigger and before I get trapped and then say ‘Man it is too late now, I can’t go back to school, I can’t take the time’.”
She studied Mass Communications at the Barbados Community College before she moved to Jamaica in 2003. Having began a business last May and now embarking on another major life experience, the Combermere School graduate is not at all scared of what lies.
Though being self employed has ranged from “challenging” to “very rewarding”, she is confident that with discipline she will be able to balance her priorities and accomplish all her goals.
The managing director is also currently working closely with the Barbados Vagrants and Homeless Society to tell the story of people who are or have been homeless and their success story in a documentary called Finding Home. She also worked on documentaries for the European Union in Jamaica, in addition to UNDP in Barbados.
“I don’t regret a single move I made,” she said, adding that she intended to take film to the next level in the Caribbean while reaching for the international arena.
“I’m going to go to school and mash it up,” she said with a loud laugh. “I already know what my Academy Award speech will be. Sometimes you say that out loud and people don’t know how to take it; they say you are a dreamer but I look at Rihanna and if she didn’t think she could make it out there and didn’t take the risks then she wouldn’t be out there and I feel I want to be the Rihanna of film.
“This is one of the most challenging times of my life because I am teaching, I am a student, I started on-line and working all in preparation for leaving… I just know that there is something big out there for me. I’ve got to work hard and I’ve got to find the opportunities to make it happen,” said Mayers.