PORT OF SPAIN — The governments of Trinidad and Tobago and Jamaica are committed to making the Caribbean Airlines/Air Jamaica arrangement work.
Therefore, both countries have set up committees to look at some of the problems affecting the CAL/Air Jamaica arrangement, Minister in the Ministry of Finance Vasant Bharath said.
“The teams would look at the branding issue to determine how we would best represent both brands, Caribbean Airlines and Air Jamaica as essentially one brand in the market place, and whether it is a question of having both logos emblazoned on the aircraft, on whether it would be a question of having a Caribbean Airlines aircraft but with a Jamaica service on certain routes and that would mean Jamaica pilots, Jamaican stewardesses, Jamaican food,” Bharath said.
Speaking at the post-Cabinet press briefing yesterday at the Office of the Prime Minister, St Clair, he added that the two teams would work out the technical issues, the emotional issue and the branding and marketing issues over the next two weeks.
“I believe that this new product can work, that Air Jamaica has a very strong brand image across the world and it is worth resuscitating,” he said.
Bharath said while both governments are committed to the airline, they had to be realistic about the viability of the organisation at some time.
He said Caribbean Airlines had lost market share on many of those routes which had been taken up by low cost carriers.
Bharath said Government had approved the establishment of an Inter-Ministerial Committee to make Trinidad and Tobago more facilitative to business operations. He said this country was 69th in the ease-of-doing business index and government was aiming to move Trinidad up by 20 places within the next year. (Express)