LIME has announce four-time Party Monarch Ricky Li’l Rick Reid as its newest ambassador.
Reid now heads a list of ambassadors that includes soca stars Peter Ram, Edwin Yearwood, Blood, Khiomal and Statement.
“We are thrilled with our new partnership with Li’l Rick. He is nothing short of an icon on our local shores,” said Carolyn Williams-Gayle, manager, corporate communications and public relations, LIME.
She was speaking during a press conference and media lime at Hercules Bar and Restaurant in Oistins, Christ Church.
“Throughout the years, he has proven himself time and time again as one of Barbados’ most popular and entertaining artistes. His contribution to the arts has been invaluable,” she added.
Reid has released music for Crop-Over every year since he made his debut in 1997. He has also won the Party Monarch title on four separate occasions in 1998, 2002, 2003 and 2007.
“He is a tried and tested performer with a fan base to rival that of any artiste in the Caribbean. He is a national treasure and we are pleased to have him represent the LIME brand,” said Williams-Gayle.
“We are now in the midst of the Crop-Over season and we are ready to hit the ground running. Through our partnership with Li’l Rick, LIME’s presence during the festival will be increased exponentially. We are happy to welcome him to our team.”
Reid expressed his delight at becoming an official LIME ambassador.
“Every time I hear or see LIME’s ‘Value Every Moment’ catchphrase, it always resonates with me. As a brand, LIME speaks to me directly, not only as Li’l Rick, but as Ricky Reid as well,” he said.
CAPTION for attached photograph:
Four-time Party Monarch Ricky ‘Li’l Rick’ Reid is LIME’s newest ambassador.