There are lessons to be learnt from the ICBL story, which could serve other businesses in good stead, says a Government minister.
Minister of Commerce Donville Inniss, speaking at a cocktail reception yesterday evening at the 35-year-old company’s Roebuck Street headquarters, said the company was a good example of “how one may divest state assets, maintain the same staff, and continue to be great to our society”.
“Through this rebranding process, you are making a commitment to improve on an already excellent financial service, to deepen customer care standards and to be attractive in other markets. For years ICBL has been a leader in the local market, and from inception, made it of particular interest to ensure that the public had access to quality insurance products, regardless of background.
“As we look to revive the growth of our economy, a fresh approach by a company with over 30 years of resilience and innovation serves as a reminder that we as a people can step into a rekindled prosperity knowing that our destiny is our own hands.
“As a nation we can learn from the lessons of the corporate world, including entities such as yours, where you must be ever mindful of changes in the environment and rising to the challenges as you grasp the opportunities that avail themselves.
‘”You have sculpted a distinguishable vision for all to see. You have recognised that a vision for a brighter tomorrow transcends class or creed, so whether working class, upper class or other wise, ICBL is now positioning itself to fulfill the needs of people with a common goal of building a secure future. …,” Inniss said.
Chairman of the Board, John Wight, who also spoke, said the company’s relaunch and rebranding, signals a new day.
“As we move forward with the elements that made it good, we are incorporating new approaches that will not only make ICBL great but will also redound to its emergence as a leading entity in the financial services industry in Barbados and throughout the region, he told guests at a cocktail reception held at the Roebuck Street headquarters yesterday evening.
“This rebranding provides an opportunity for all stakeholders to benefit in tangible terms. Our clients will be provided with excellent customer service and products that cater to their wants and needs in these ever changing times. Employees will gain an even greater sense of pride of purpose as the new approach translates into high customer satisfaction and being associated with a company that has such a sterling reputation. As the
The chairman further noted that the future of the 35-year-old company is bright and there were many plans on the horizon. (DS)