There was plenty laughter, fun, food and prizes during Sunday’s Back to School scenic bus ride.
Some children played with gay abandon as adults kept a close eye during the ride which is part of the Transport Board’s re-branding initiative.
Manager of Marketing and Corporate Communications at the Transport Board, Lynda Holder, made this disclosure to Barbados TODAY while giving details on last Sunday’s Back to School Scenic Ride.
She said that the event was conceptualised to attract students and adults and to draw out their creativity in the clothes they wore.
Patrons assembled in the Fairchild Street Bus Terminal where they boarded five buses which took them to Silver Sands, Christ Church and Bath, St. John.
At Bath some heading to the cooling waters to beat the afternoon heat while others talked, played games or just relaxed and enjoyed the atmosphere which also featured music by the Nu Clear Djs.
Approximately 300 patrons attended the event which was conceptualised by the Board’s marketing department and Holder emphasised that based on the interest shown by the patrons, it could become an annual event.
The Marketing Manager disclosed that on September 29 this year, the Transport Board will be sponsoring a Back in Time Scenic Ride as part of that exercise. (NC)
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