Barbados TODAY Inc. is going places, and the new technologies will be a big part of pushing it there.
Though not revealing all of the plans for the growing online edition, new CEO and Editor-in-Chief Kaymar Jordan noted today that she believed electronic publications were the wave of the future in media.
“Barbados TODAY is where it is at right now with the media landscape in Barbados and indeed the world constantly changing. We are moving from an era where the printed newspaper and the traditional media were king to one in which social media is where not only the hype is at, but the present and indeed the future are taking place almost simultaneously and just as with the company individuals have to get on board with where the movement is taking place,” said the new head.
Stating that she believed she was in the right place at the right time, Jordan, the former Editor-in-Chief of the Nation Newspaper, said she fully expected with the full cooperation of the team at BT, that the company, would continue to provide a professional and enviable product.
“We can also focus on the business end of things in terms of trying to grow the operation and bring new products to the marketplace. I’m excited about not just the online printed aspect, but the television and radio and electronic possibilities in terms of growing the business and taking it to the next level,” she said.
In terms of the local, regional and even international scene, Jordan said she believed Barbados TODAY had established itself as a staple to go to for the regular news package, but added that more was coming.
“We are going to continue to focus on [the main news of the day] as we go forward, but like I said, we have to understand that this media world is changing. Even as we talk about maintaining the product and building on what we have as a credible online media product, we need to look at new ways of delivering breaking news for instance, breaking packages, even in the days that we are not producing a regular package… how do we get information in a seamless fashion to our clients and our customers online.” She said thought that this did not mean any immediate expansion to weekend editions in the traditional sense, but staying on top of the news, even on the off-days.
“The need for information, credible information, immediate information, news information is not one that stops and if we are going to be truly responsive, we are going to be reflective, we have to take that into consideration as we go forward,” she said, adding that reader feedback was an important part of the development going forward.
“The name is strong, the tag Barbados TODAY is strong but it is indeed a global product. It is not a local product by any measure, so again we have to look at our content and make sure that what we are offering is a truly global product and reach into the diaspora as well, not just in terms of content, but in terms of building our revenue base as well,” the new CEO said. (LB)
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