Telecommunications group Digicel has evolved its brand identity.
Alex Tasker, Digicel (Barbados) Limited’s commercial director, speaking to Barbados TODAY over the weekend as the company unveiled its brand promise Be Extraordinary, noted that Barbados was the fourth country in which it operates to have the new identity rolled out.
“We will be synonymous with Be Extraordinary across the Caribbean. We just rolled out St Vincent, St Lucia and Grenada . . . [and] as you go through Jamaica, Trinidad and Tobago and all of the other territories, you will see the vibrant colours and the happenings. It is a celebration . . . a celebration for our customers more particularly, and the hard-working staff of Digicel throughout the region,” he said.
Asked why now, Tasker noted that the time was right, having transitioned from the tagline Expect More, Get More, when they first launched nine and a half years ago, to being Barbados’ Biggest GSM Network, and later evolving into the Bigger Better Network.
“With all that is happening around Digicel through its many markets, we have decided to celebrate. So when you see the colours, the fraxels and everything associated with it, you would know that is Digicel . . . .
“Be Extraordinary is about forging an even deeper, more personal and emotional connection with our customers and also, enhancing the level of support we provide to the many organizations, associations, partners, ambassadors and individuals, giving them the tools and help to ensure that goals they have set for themselves,” he revealed.
Explaining the elements of the new “brand promise”, Tasker noted that at the centre would be an advertising campaign, based on the premise of everyday people doing extraordinary things. He said that the ads would highlight various aspects of Barbadian life and culture, which Digicel views as extraordinary.