Shortly before receiving a $10,000 donation for pre-screening tests for both males and females this morning, the Barbados Cancer Society launched its Movember 2013 campaign targeting men.
President Dr Dorothy Cooke-Johnson told the media this morning that in just two weeks the society would be marking the month of November with Movember, a fund-raiser to purchase an ultrasound for guided prostate biopsies.
The society explained that during a prostate biopsy, the urologist should be looking at an ultrasound image to see where the biopsy needle was going, adding that 12 core samples had to be taken in specific areas.
The $50,000 piece of equipment, Cooke-Johnson said this morning, would be donated to the Queen Elizabeth Hospital, but to launch the fund-raising drive the society would have a moustache-growing competition of sorts where men would be encouraged to grow their moustaches for 30 days.
There was the stipulation though that the men begin with a clean shaven face, although they would be allowed to shape, trim and twirl it, if they so desired.
“Companies, clubs, and organizations can join in and form a group,” the body said, adding that sponsor sheets would be provided for the collection of funds during the moustache-growing process.
Participants are encouraged to take photos and submit via email to the society, and the top ten will win prizes. Further details will be forthcoming, but the president underscored the importance of this drive this morning.
Receiving $10,000 from JLT Towner Insurance Management Barbados this morning, Cooke- Johnson expressed appreciation for the targeted donation towards the body’s services for prostate, colon, breast and uterine pre-screening.
“The society is most appreciative of the thoughtfulness which attends this gift. Clearly, it is related to the perception of specific areas of need and the donor is right on the mark, and has given us tremendous encouragement by ensuring that these areas benefit from an injection of fuel in the form of a $2,500 donation each,” she said, thanking the officials of JLT Towner.
President and CEO of JLT Towner, Ricardo Knight, noted that the donation was being made on behalf of one of the company’s clients –– an exempt insurance company, whose parent company was in the field of oil and gas in Canada.
“We recently ended the Barbados Cancer Society Ribbon Week between October 6 and 12, and the upcoming International Business Week, and we thought it would be fitting to highlight the support which industry provides to charities of Barbados at this stage. That is why we chose today to make this donation,” he said. (LB)