Barbados TODAY has entered a partnership with Screenplay Advertising that will allow Barbadians to see breaking news and regular video news updates on more than 100 screens strategically located across the island.
Managing director and chief executive officer Kaymar Jordan and managing director of Screenplay, Shane Lewis, today signed the agreement.
Jordan explained that as a result of the deal, Barbados TODAY would be the exclusive news content provider for the Screenplay platform.
Lewis, meanwhile, described the venture as “a prefect partnership”.
“We boast instant updates to any location we have a screen within minutes, and now you are boasting the same capability of posting an update or a message to your broadcast feed within minutes.
Screens are located at Super Centre and Trimart supermarkets, Esso and Rubis gas stations all across Barbados.