At a time when there is mass layoff within the public sector and many private sector companies continue to hold back on investment, one small locally owned operation is moving in the opposite direction.
Fun N Sun Publishing recently hired ten people as it sought to expand the online component of its operations.
Though not saying how much capital was immediately involved, owner of the company Robert Pitcher said: “Fun ’N’ Sun is, in this recessionary period, in an expansion programme.”
The company, which owns a total of about 18 websites, will be broadening the operations of three of them in order to cater to majority of the English-speaking Caribbean. Those websites are coucouandflyingfish.com, caribbeanprofessionalsdirectory.com and caribbeantravellers.com. The company is especially known for the publishing of the drivers’ manuals.
Among other things, between the three websites, they promote businesses and entrepreneurs, Barbados and other Caribbean islands and give facts on different parishes, schools and churches.
A team of five will be responsible for the promotion and update of the cou cou and flying fish website. A team of three will be responsible for the Caribbean professionals directory and two for the Caribbean Traveller website.
Pitcher said it was a move so that the entire world would “have access to everything there is in Barbados to have”.
“In this recessionary period people don’t normally go forward, they sort of cut back. They cut back all the time,” said Pitcher.
Not for Fun ’N’ Sun though, as Pitcher puts it: “We are on the road to be more successful than we have been in the past . . . We will only be more successful when the recessionary period is over”.
The new workers are expected to embark on an aggressive marketing campaign over the coming months, beginning next week.
Pitcher, who has been involved in publishing industry for over 24 years, told Barbados TODAY one of the reasons he believed many people were not investing at this time was simply because they could not easily obtain the finances from the financial institutions to do so.
“They are looking for you to get all your grandfather’s property to put in the bank . . . to borrow from them they need all of this security,” he quipped.
“Although they are so liquid, in these times it is even worse for them to lend money from the bank than before. Hence, expansion is not an option for most people at this time. Everybody is curtailing and even now in private enterprise they are following in the footsteps of government where they are making people redundant. And small firms will get eaten up by big firms and that means more people are going home,” added Pitcher.
The ten new employees were chosen from a total of 25 applicants. In total Fun N Sun Publishing employs close to two dozen people.