Shopper Gilda Springer said she was on her way to the grocery, got attracted to the pink ribbon bow on the cement truck, saw the Barbados Cancer Society (BCS) mobile breast screening van, and decided to take her check-up.
That was also the case for a total of 17 other women who were attracted to that screening in the SuperCentre car park between 11a.m. and 1 p.m. last Saturday, which was part of a collaboration between Cemix Ltd and the Cancer Society to encourage more Barbadian women to get tested for this disease that takes the lives of many.
“With the high prevalence of breast cancer, I think women should get their breasts checked once a year, so if anything is present, they can have it detected, because I believe only detection can save your life,” Springer told Barbados TODAY as she emerged from the Cancer Society vehicle after her screening.
“I do it every year at the doctor’s. I haven’t done it this year, and seeing it [the breast screening mobile] here, I took the opportunity.”
The World Health Organization states that three per cent of deaths in Barbados in 2011 were from breast cancer. The BCS has stated that more than 200 women were detected with breast cancer in 2011, representing a jump from 150 in 2009.
Another leap is in the increase of breast cancer seen in women under 40 years of age, though the traditional age for prevalence of the disease is in the 50 to 65 group.
Marketing coordinator for cement company Cemix, Alicia Griffith, said that the firm made support for breast cancer screening its charity programme for 2014, and began running a February to October fund-raising campaign to which goes a percentage of money from the purchase of cement by customers.
“We’re donating part of that towards the breast screening programme, which will go towards getting equipment, training for their staff, maintaining that equipment, which is actually a very big to them.It’s one thing to buy a machine, it’s another thing to keep that machine maintained,” she said.
The campaign is labelled Green Hearts For Pink Ribbons, and to advertise the drive, the company painted the pink ribbon bow symbol of breast cancer on its green cement trucks, and invited members of the public to submit creative photos featuring the vehicles in a competition for a number of iPads.
One of the winners, Catherina Forde, picked up her prize at the SuperCentre car park Saturday.