Just like Barbados, Britain is also keeping up with the Joneses.
A seven-member cast and crew from the hit television and Web series-turned feature film recently travelled to Britain for a promotional trip. The delegation was hosted at the residence of the Acting High Commissioner to Britain Donville Johnson. During this trip, Keeping Up With The Joneses: The Movie was screened twice to sell-out audiences, making history.
First it was screened at the Drum Arts Centre in Birmingham on March 20 and then at the Stratford East Picture House in London on March 27.
The London screening was quickly sold out and was moved to a bigger theatre which was also a sell-out. This screening then made history because it was the first time that a Barbadian film was screened in a BFI-registered cinema.
What this meant was that the box office numbers of the screening will be logged among other official box office numbers around the globe. Furthermore, both premieres received rave reviews.
While there, the delegation also took part in various media appearances on BBC Radio, Station FM and the television stations VoxAfrica, as well as The Africa Channel, which the Keeping Up With The Jones series is broadcast.
These screenings and media appearances were organised by Sankofa Televisual, which serves as the sole distributor for Keeping Up With The Joneses in Britain. The trip was funded by the Barbados Investment Development Corporation. (KC/PR)