Five art students of the Barbados Community College (BCC) are top winners in this year’s Caribbean Advertising Federation (CAF) American Advertising Awards competition.
Students Jawade Elibox, Shaun Bartlett and Alexandre Haynes took home gold awards while Phillip Kellman and Michele Boucher won silver awards in the local chapter of the competition with original drawings. Haynes’ graphic novel Illustrations won Best Of Show.
The American Advertising Federation (AAF) hosts the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in advertising. The competition is comprised of three tiers starting with local competitions such as CAF which includes entries from across the Caribbean. Winners in the local chapter of the competition move on to compete with other winners from the 4th District which includes the entire state of florida. Winning entries then move to the final tier to compete for top honors in the National American Advertising Awards.
According to CAF’s president and managing director Renae Quinton, this year was the first in the history of the ADDY’s that featured a student competition.
“We are truly ecstatic with these accolades. It is rewarding and humbling to be recognized in the region for our efforts. This was our first entry into the competition and to win American Advertising Awards the first time speaks volumes of our product and standards of education, despite facing numerous challenges. This will spur us on to continue working hard at improving our standards. We anticipate this will open up greater opportunities to acquire live projects and private investment from the Caribbean Community and BCC Alumni. We will continue
to strive for excellence,” said Shelly Mayers, Programme Coordinator at BCC.
The judges were Mike Weber, President of CMR Studios in Tampa, Florida, and Tony Pearman, chief executive officer of Access Advertising PR in Roanoke, Virginia, both former National ADDY Chairmen.