Virgin Atlantic Caribbean is sponsoring two teams in this year’s Limacol Caribbean Premier League (CPL).
The airline is sponsoring the Antigua Hawksbills and St Lucia Zouks.
In making the announcement, Andre Bello, sales marketing and corporate communications manager, explained: “I think the 2013 series managed to capture the imagination of Caribbean fans, and introduced a broader audience to the game. We wanted to have an opportunity with even more cricket enthusiasts this year, and so have sponsored the teams from two of our markets.”
Zouk’s captain Darren Sammy said the team was assembled and practising for the 2014 tournament.
“I’m excited about playing in this year’s CPL T20 and to having Virgin Atlantic as one of our sponsors – like Virgin, the St Lucia Zouks will be Flying In The Face Of Ordinary.”
Marlon Samuels has been named captain of the Antigua Hawksbills while Sir Viv Richards will be the team’s manager.
Jamie Stewart, commercial director of CPL T20 said: “It is a real pleasure to welcome back one of the world’s great brands to the biggest party in sport. Virgin Atlantic is a name that is synonymous with fun and excitement and that is what the LCPL is all about. We welcome their support this year of the Antigua Hawksbills and St Lucia Zouks, two squads both with excellent chances of lifting the title.”
In addition to the team sponsorship, Virgin will be sponsoring the Zouks and Hawsbkill’s Man Of The Series competition for fans.
“We want to add another dimension to the event and invite fans to vote via the teams’ Facebook pages for their favourite player of the series,” Bello explained.
The player with the most votes will win a trip to London. The five-week tournament bowls off on July 11 in Grenada with the Hawksbills playing the Guyana Amazon Warriors.