Barbados will soon have a Director of Sports Tourism, charged with the responsibility of attracting international sports events to fit in with a drive to make the island a year round destination.
Details of that posting should emerge shortly when Government announces information on the structure of the Barbados Tourism Marketing Inc. (BTMI) that succeeds the Barbados Tourism Authority.
“Within the next two weeks, new branding will go up. New logos will be in place, and we will have new people in new positions, making the Barbados Tourism Marketing Inc. a reality,” said the soon-to-depart BTA Chairman Adrian Elcock.
“We’ve created a position called the Director of Sports Tourism, who will be a person that is skilled in that area,” Elcock told a meeting of owners and operators in the Intimate hotels group last week.
Stressing the importance BTMI will give to sports, he said “we’ve had a number of discussions . . . with a large international renowned agency, where we have been trying to build a strategic partnership. So that will help catapult us into that sphere.”
To make Barbados a year-round destination, he said, “we need to reorganise our sports department.
“We have been paying lip service to sports.
“We have treated sports tourism in the past as event management [with] organisers on the ground to move people from the airport to cricket field, [and to] make sure they have a little water to drink.”
He said on the contrary, sports tourism was “a dedicated industry. It’s a multi-billion dollar industry, and we need to get serious about it”.
The Director of Sports Tourism is the only new post created for BTMI, which will carry over all executive positions – with new faces.