The best of Barbados is on show as tourism officials continue efforts to sell the island as an all-inclusive experience. It’s all part of the annual Connect Barbados.
Almost 100 tour operators are in the island for this year’s instalment of the initiative –– 30 of them from Barbados’ main source market Britain, and the others from the United States, Canada, Latin America and the Caribbean and continental Europe. The event is sponsored by the Barbados Tourism Marketing Inc. (BTMI), and has the full support of the Barbados Hotel & Tourism Association (BHTA).
BHTA executive vice-president Sue Springer said it was important that Barbados sell a positive image to the tour operators and show them the diversity of the destination.
“We have over 65 per cent of business come from tour operators, especially from the UK and Canadian market. It is very key for these people to actually feel and see the product we have and experience it,” she told Barbados TODAY at a reception for the visiting tour operators at Sea Breeze Hotel last night.
“Many times we meet with these people at WTM [World Travel Market] and at Caribbean Marketplace in January, but this is the opportunity for people to actually see what Barbados really has to offer. We can talk, we can show pictures, but there’s nothing more than the experience that will sell. We rely on these people a lot, and
it’s very important that we give a very positive image.”
Springer said officials would be outlining to the tour operators just how diverse the Barbados offerings were, with events including the Crop Over Festival, Top Gear Barbados Festival, the Food, Wine & Rum Festival, and SOL Rally Barbados, as well as new events that will soon be on the calendar.