The Caribbean Premier League (CPL) has appointed Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, as the new title sponsor of the league for a period of one-year.
With this sponsorship the much-awaited third season of CPL will be known as the Hero Caribbean Premier League.
Synonymous with some of the marquee sports partnerships in India as well as globally, the New Delhi-headquartered Hero MotoCorp has for long had a steadfast commitment towards promoting various disciplines of sports including cricket, golf, football and hockey.
Hero has been associated with cricket for over two decades in various capacities. In 2007, Hero was the global partner of the ICC World Cup, held in the West Indies. In CPL 2014, Hero MotoCorp was the presenting sponsor of CPL teams, St Lucia Zouks, and defending champions, Barbados Tridents.
Richard Bevan, chairman of Hero Caribbean Premier League, said: “It is our pleasure to have the world’s largest two-wheeler manufacturer, Hero MotoCorp, as title sponsor of CPL. Hero has been one of the leading sponsors of cricket throughout the game’s history, and it is a testament to CPL’s growing success that the event will now be known as the ‘Hero CPL’. We look forward to Hero’s support and to making Season 3 of the CPL the biggest yet.”
Chairman, managing director and chief executive officer of Hero MotoCorp Limited, Pawan Munjal, added: “Hero MotoCorp has been associated with sports, and particularly cricket, for well over two decades. The game of cricket has for long remained the most popular sport in India, and also in the Caribbean. As Hero rapidly expands its global footprint, we have been forging strong associations with sporting icons and events as part of our global brand building initiatives. Caribbean cricket and cricketers have always been highly popular in India and in many other parts of the world, and our title sponsorship of the CPL is a logical extension of our long-term association with the game. We look forward to a highly exciting month of cricket in the Caribbean.”
Renowned international cricketers, Kevin Pietersen, Jacques Kallis and Shahid Afridi, will join the Caribbean’s finest cricketers Chris Gayle, Kieron Pollard and Dwayne Bravo in the tournament which will also witness participation of several talented from the Caribbean.
Last year the CPL attracted a massive global audience in excess of 65 million. This year is expected to break all previous records to post record participation of spectators from around the world.