Chief Executive Officer (CEO) of the National Cultural Foundation (NCF), Cranston Browne, wants more merchants and vendors to take advantage of the opportunities afforded them through the staging of various Crop Over events.
Speaking specifically to the business proprietors in the City during the launch of Crop Over City Fest and Ceremonial Delivery of the Last Canes at First Citizens in Bridgetown, Browne pleaded with them to “to put in some big bargains for the public this year.
“I think it is a great opportunity during the festival,” he said while describing last year as a missed opportunity for “merchants and vendors in and around the City and its environs who unfortunately did not take advantage of the access to this large target audience, either on the day or on the days following.
“For City Fest I think it is a golden opportunity . . . to come on board and offer some massive sales.”
“Again we will undertake to attract a large audience at this year’s Crop Over City Fest. Those merchants large and small, who already thought about it to come on board, I urge them to consider the benefits of doing so through their own promotions to attract persons into their stores and restaurants. There is still time to do so,” Browne said.
He also assured that this year’s event will be bigger and better.
“There is something for everyone at City Fest. The City Fest and its many facets is set to take over Broad Street and Swan Street,” Browne added.
This year’s Crop Over City Fest and Ceremonial Delivery of the Last Canes comes off Saturday, June 27.
It is themed Sugar Then – Sweetness Now, and will feature a Kids Zone and a Beer, Rum and Pork Liming Area in Independence Square.