Technology solutions company Promotech has partnered with electronics firm Epson in an effort to slash costs associated with printing for commercial and residential customers in Barbados.
And officials are hailing the move as a step in the right direction, especially now that residents continue to feel the effects of the economic downturn.
The new partnership will see Promotech offering Ecotank printers and ink cartridges – a product which has already been launched in Latin America, Jamaica and Trinidad and Tobago.
Speaking to reporters at the Cin Cin restaurant in St James last evening chief executive officer of Promotech, Kailash Pardasani said the main feature of the printers was the cost effectiveness.
“You can literally now print for a fraction of a cent,” he said.
Pointing out that there were printers for various segments of the market, Pardasani said the reception in the existing markets have been exceptional, adding that the partnership came at “the right time” for Barbados.
Regional manager for Epson in the Caribbean and Latin America Abelicio Quintero said there has been a reduction in the use of bootleg ink cartridges since the introduction of the Ecotank products about three years ago.
Meanwhile, Minister of Industry and Commerce Donville Inniss welcomed the move, saying Barbados “really does punch above its weight”.
He noted that while some people would not see the move as significant, the companies were sending the right signal “that whatever is available in places like Miami, New York or London are also readily available in Barbados”.
And he urged Barbadians to appreciate that Barbados was “in step and in tune with what is happening in the global arena”.
“These kinds of activities and products do also help to contain the cost of doing business in Barbados and basically the cost of being here,” Inniss said.
He maintained that the companies would not have made the move if they did not have confidence in the economy.
“Every time you get a new product launch and businesses expanding and taking on new challenges it sends the right signal that people and entrepreneurs in particular have that confidence in Barbados economy,” he said.
“It is not about the Democratic Labour Party or the Barbados Labour Party. It is about entrepreneur reflecting the fact that this is their market place and they have to continue reinvesting in staff and technology and expanding their equipment, not sitting back and throwing their hands in the air and saying there is nothing we can do,” Inniss said. (MM)