Barbados is hoping that an aggressive marketing campaign in Trinidad and Tobago during the twin-island republic’s just concluded Carnival will result in more Trinidadians vising for Crop Over, 2016.
The National Cultural Foundation and the Barbados Tourism Marketing Inc. launched the Crop Over We Go promotion on radio, television and at entertainment events during Trinidad’s Carnival, the Barbados Government Information Service (BGIS) quoted Minister of Culture Stephen Lashley as saying.
According to Lashley, efforts were made to target Trinidad Carnival-goers on a much larger scale this year. He said that country offered a great target market for
Crop Over because of the large numbers of persons attracted to its Carnival.
“It makes a lot of sense to launch Crop Over marketing initiatives at Carnival time because of the wide reach such a campaign would realize,” the release quoted Lashley as saying.
The minister also revealed that his team had held talks with Trinidad and Tobago’s Minister of Community Development, Culture and the Arts Dr Nyan Gadsby-Dolly and her delegation, which included officials from that country’s Ministry of Tourism.
He said the discussions explored ways of deepening cultural relations between the two countries, including specific areas of technical cooperation in steel pan music and costume design.
The two sides also discussed a possible formal cultural agreement.
The visit was a continuation of a five-year cultural exchange programme, which coincides with Carnival in the twin-island state.
A reciprocal visit to Barbados during Crop Over by the Trinidad minister of culture and her delegation is being planned, BGIS revealed.