Mount Gay Distilleries today launched a special 50th anniversary XO Cask Strength Limited Edition in honour of Barbados’ jubilee celebrations this year.
Prime Minister Freundel Stuart, Opposition leader Mia Mottley and other Government and opposition members joined company officials for the event at its St Lucy office.
Mount Gay’s managing Director Raphael Grisoni said the 50th anniversary of independence is a milestone that every Barbadian should be proud of.
He noted that while Mount Gay has reinvented itself over the years, it has remained true to its origin and heritage. This will remain the case, Grisoni stated, even though the company is placing a greater focus on the export market.
“Currently our exports represent 80 percent of our operations and it is our aim to continue on this path and expand even more. Going forward, our new Premium Strategy will be based on seeking value rather than volume with premium products/blends that will meet the growing demand in the USA, Canada, Europe and Asia/Pacific.
“Please be assured, however, that our Barbados market will not suffer as a result. Barbados remains our heart and our home market – the window to the world of our brand and, more importantly, our history, our heritage, our lifestyle and our spirit,” Grisoni said.
Prime Minister Freundel Stuart praised the parent company, Remy Cointreau for “injecting a new vibrancy into the company” since it acquired Mount Gay Rum in 1989.
“Mount Gay by virtue of its long standing operation and product development spanning across three centuries has shown its resilience, and gives evidence of the passion, the zeal and determined spirit of our loyal countrymen, and by extension our industrial sector, to battle the vagaries which exist in the ever evolving, volatile and transforming international platform,” Stuart said.
He added that the history of Barbados and the legacy of its oldest rum distillery are similar.
“While Mount Gay has used its age old assets as a trampoline for its confident entry into the new age, through the Remy Cointreau-Mount Gay relationship, Barbados has used the platform of our own social assets to launch our nation confidently into Independence, to confront our challenges and to survive over the last 50 years,” Stuart stated.