Members of the Barbados chapter of the International Association of Business Communicators (IABC) recently gave a “gift of communication” to five local charities.
The Barbados Prison Fellowship, CARIAGES, Thelma Vaughn Memorial Home and the Young Men’s Christian Association (YMCA) were all participants of the chapter’s Gift of Communication programme.
During a session held at the Island Inn Hotel, members of those organizations shared the objectives and goals for their individual charities. While each group were at different stages of growth – with some being established 100 years ago and others were less than ten years old – their needs were very similar.
“In many cases, there was a need for communications support; others needed to enhance their fundraising tactics; while for some it was a case of public visibility for
their work,” said IABC-Barbados president Sara Odle.
She also explained the genesis of the event.
“One of our members, Jackie Marshall-Clarke, attended one of these sessions hosted at our annual world conference and encouraged the chapter to host one locally.
“We were game and our team sat with the various charity representatives and listened to the areas where they needed support,” said Odle.
YMCA president Antonio Elcock thanked IABC-Barbados for including his organization in this initiative.
“It was quite timely, a very good initiative and was very useful in helping us to think through who our target audiences are,” he said.
Dr Eltora Bennett, president of CARIAGES, said the event helped the organization refocus its efforts.
The Gift of Communication programme is an initiative of the IABC International’s Foundation. The Foundation is a charitable, not-for-profit organization and was first established in 1982, as the philanthropic arm of the IABC.