In an apparent move to become the motor vehicle insurance of choice for female drivers, Insurance Corporation of Barbados Limited (ICBL) has re-introduced its Women on Wheels (WOW) Female Drivers policy.
The plan, which attracts a range of benefits including discounts, was re-launched Friday evening at the Nishi restaurant in Second Street, Holetown, St James during a special cocktail reception for prospective female clients and business partners.
Acting Chief Executive Officer of ICBL Goulbourne Alleyne did not say how the product was performing since its introduction some years ago but said despite a recent ICBL research showing that female drivers were less prone to accidents, the company thought it necessary to relaunch it.
“We are all concerned about the number of accidents and the frequency of accidents on the roads of Barbados recently, but our statistics have shown that female drivers are safer drivers [than their male counterparts] and there are less accidents associated with female drivers. So we want to re-launch our product, which gives female drivers a benefit from the policy,” he said.
Alleyne said the improved insurance policy brought with it a range of add-ons including special “benefits” to female employees of ICBL’s business partners.
“In the near future we will be highlighting a lot of the benefits under the policy and a lot of add-ons on the policy that will benefit the ladies. Outside of the policy benefits there are other benefits to be had once you sign up for the product,” he said.