Jamaican manufacturers and producers are hoping to make a splash in the Barbados market when that island’s trade and investment promotion agency, JAMPRO, embarks on a trade mission here starting next week.
As part of JAMPRO’s strategy to develop Jamaican exporters and increase exports to regional markets, the agency will be leading the trade mission to Barbados, Trinidad and Tobago and the Bahamas to give companies the opportunity to promote their brands in those territories.
It is anticipated that the Caribbean Market Mission, which forms part of a three-year Export Max programme, will increase overall export for the participating companies by approximately 50 per cent.
Export Max is an initiative geared towards providing focused capacity building and marketing penetration support for exporting and export-ready firms.
JAMPRO’s Vice President of Export and Market Development Robert Scott said the programme had already provided development services for the enrolled companies to improve their strategic planning, marketing, labelling and productivity, and the Caribbean Market Mission was therefore the next critical step.
He said that having visited the various markets, “it is very clear that there is significant interest in doing business with Jamaican firms”, especially in Trinidad.
“Based on our assessments and prior partnerships, Barbados, Trinidad and Tobago and the Bahamas will be the locations for companies to promote brand Jamaica and reap the benefits of their development for the past two years,” said Scott.
“We are looking forward to strengthening our Caribbean partnerships and will be working assiduously to ensure that companies learn about what is in demand in these markets. Our aim is to build relationships locally as we increase trade. I am pleased that with the support of our partners, we will make this initiative a reality and hopefully boost Caribbean trade.”
The Export Max programme is executed in partnership with the Development Bank of Jamaica, the HEART Trust NTA, Scotiabank and the Jamaica Productivity Centre. JAMPRO is an agency of the Ministry of Economic Growth and Job Creation.