Bajan-Brit wins tourism promotion
For the first time in almost 30 years, a Barbados-born British citizen has been spending Easter in the land of her birth thanks to a tourism promotion staged by local partners.
Diana Branch and her nine year-old daughter, Starr, were the lucky winners of a 2017 Destination Barbados promotion in England, spearheaded by Courtesy Rent-A-Car and supported by Mango Bay Hotel and the Barbados Tourism Marketing company.
The promotion utilized popular London taxis, as they moved to strategic points around the city, and participants were required to take selfies which also clearly displayed the Barbados branding on the vehicles.
They were also required to post their entries online, on Facebook, with Branch emerging as the eventual winner from a short-list of 12 finalists.
“It’s the first time I have been back for Easter and it is very nice to be in Barbados again. I think I’m truly blessed and I am thankful to Courtesy Garage and Mango Bay for such a nice prize,” said an elated Branch on arrival at the airport.
“For sure I’m going to church for Easter, . . . do some kite-flying with my daughter and also visit family and friends. After Easter we will do a lot more and fully enjoy Barbados,” she added.
On arrival at the Grantley Adams International Airport, Branch was showered with gifts, including two locally-made kites. She was also presented with the keys to a Hyundai Creta (SUV) which she will drive for two weeks as part of her prize trip. Branch has also been enjoying accommodation for a week at Mango Bay, at Holetown, St James.
Manager of Courtesy-Rent-A-Car Ian Proverbs, who greeted Branch and her daughter on arrival in Barbados, said promotions utilizing branded London taxi-cabs had assisted his company in gaining higher visibility in the British market – the island’s biggest source market for tourists.
The creative concept generally uses the London-based vehicles to promote Barbados and the car business with colourful advertisements splashed across the popular vehicles. The graphics draw attention to destination Barbados and encourage prospective visitors to visit the Courtesy Rent-A-Car website where they can pre-book vehicles before arriving on the island.
The British market supplies around 30 per cent of visitors to Barbados. Proverbs further disclosed that British visitors who book vehicles through the company’s website also enjoy benefits from local partners.
Courtesy Rent-A-Car is one of the biggest car rental companies on the island and has been in business for more than 40 years. It is an affiliate of the globally recognized rental car giant, Hertz, and manages reservations for the international company in Barbados. (PR)