Adrian Ellias better known, as King Bubba, is the founder of Platta Studios, a composer, producer, DJ, radio announcer, artiste and performer. He’s best known for his hit Mashup (When Ah Touchdown) which gave him 2nd place in the Party Monarch and Road March competitions in 2015.
Bubba, who holds a recording arts degree from Full Sail University, has redefined who he is as an artiste with the launch of his band – King Bubba FM – and his show King Bubba: Illuminate, which has attracted regional and international attention. Bajan Vibes interviewed King Bubba about his rebranding and his release for Crop Over 2018 – Jiggle Jiggle.
Bubba said that having a brand was the next step for him as an artiste, hence the development of King Bubba FM last year.
“Having a band is the next level to being a performer and really being able to deliver the maximum capacity rather than sing to a record all the time. We have put the band together. We have done a few gigs outside,” he said, adding that his show King Bubba: Illuminate is returning for its second year.
“For us it is the next level up for King Bubba and the FM band,” he said adding that the response for his show has been good so far.
“Things have been going great… Last year the main focus was launching King Bubba FM the band. This year we are more pushing towards us, yes the band and me, but highlighting Caribbean unity; we invited people from some of the islands to come and celebrate Crop Over with us. You know we go to their festivals and they come to ours,” he said.
Bubba added that Illuminate is a melting pot of local and regional acts that are coming together to start Crop Over 2018.
“It is always about Caribbean unity and the launch of Crop Over 2018 with King Bubba: Illuminate- Fire & Ice,” he said.
Speaking on his 2018 release, Jiggle Jiggle, in which he has asked females to compete in the Jiggle Jiggle challenge, he said the goal is to create an international sound and enter the United States market.
“The formula behind Bubbaling [his 2017 release] and Jiggle Jiggle is to create a cross over record for King Bubba to possibly cross into the US market like Shaggy with Mr Bombastic and Kevin Little with Turn Me on. But also [to] appeal to West Indian markets and partygoers all around the world,” he said.
With respect to Bashment Soca, he suggests that it can be done in a more palatable way that can be exported to the world.
“We can export and sell [Bashment] to the world. Show Me What You Got [his 2018 release], has the nice dance-hall fusion. We did [the song] with DJ Kirt Relief and a musician out of Finland. We created that fusion of soca and dance-hall which is more exportable and [can] travel all over the world,” he said.
To follow King Bubba you can subscribe to his website at http://kingbubbafm.com (LG)