Twenty-six-year-old Rico Holla Bak Goddard is continuing to develop hits even with his 2018 song for this year’s Crop Over Too Sweet amassing 14,154 views since being uploaded on YouTube on May 14th, 2018.
He released the official Music Video for Too Sweet on YouTube on May 27th and it has received over 2 000 views thus far.
Speaking to Bajan Vibes, Holla Bak said that 2017 was his comeback year. Despite the bittersweet element with Admiral Nelson, he was pleased with how Crop Over 2017 went for him as an artiste.
“2017 was a comeback year for me after 2014 with my hit My Life which people know as Drinking Rum and Watching Girls. It felt like I was shelved, so 2017 was a year in which I told myself I need to be back on and I need to do a record that people cannot deny. Sweet Like Oooh was that record [the video amassed 36,000 views on YouTube since being released last year],” he said.
He noted that after the controversy that surrounded him with Festival Stage, he received a lot of support from Barbadians.
“There is controversy in everything that you do and that is a great thing. I appreciate that and I appreciate the support that people gave me. So for 2018, I just come to do music for my people,” he said smiling.
Asked how he manages his success as he enters Crop Over 2018, he said that he remains true to who he is as an artiste.
“I am always me. I am always myself… It is something magnificent, but I still believe that I have not done anything yet, so that is why I remain this way,” he stressed.
Speaking about Too Sweet, he said that he was overwhelmed with the response the song has received thus far as his goal for 2018 was to give persons good music.
“It is great because you could do a record and get that response when you actually release it. It is like WOW, I speak this and it manifests. I just want to give people great music; that is all I want to do,” Goddard said, adding that he had found the formula to provide quality soca music.
“You have to be interesting, you have to have a very wild imagination. I found the formula as I was doing records that people love well [and] that I believe that people will love. For 2018, I am the formula, because I start creating what I believe in and people start to gravitate towards it. So that is the recipe,” he said.
Holla Bak said that he wrote the song himself and his dream is to take Barbadian soca music to another level.
“Crop Over means everything to me right now because I sacrificed my 9-5, my family for this. People told me that you cannot do this, you cannot do that, but I just knew I had something in me to contribute and offer to the world. Same way the Trinidadians [are] working to get their soca music to the world and [on] billboard, I want to be a person to contribute towards that,” he said.
Contrary to popular belief, Holla Bak did enter his song Sweet Like Ooh in the 98.1 MQI Soca Royale Competition in 2017 but was displeased with the way in which he was treated by the National Cultural Foundation judges.
“I was in the semifinals but my personal opinion on this is that you have to experience things to speak on it. My take on it is [that if you are being judged in a competition] for stage performance, stage presence, [and] for lyrical content, then I think at the end of the competition, if you are looking to build [the] artiste, then the artiste should know what they scored so that when they come next year, they would know where they have to improve. If you don’t let me know what I scored then how can I improve? It makes me [wonder] if this competition [is] here to build me. A lot of people did not know that I entered Sweet Like Oooh, which did not make it in. But at the end of the day it did not defeat the purpose because it was a good song,” he said.