For those who think Milton Jah Reddis King is a new kid on the block, they are quite wrong. Jah Reddis has been rhyming and creating lyrics since he was 13-years-old at the Garrison Secondary School. Back then, it was all fun and games but now the bashment soca artiste has refined his skills and has become notorious for songs such as Bounce It, Siddung, Tic Toc and Shake It.
His recent Crop Over 2018 releases include Boom, which features Lady Essence, Work and Bam Bam that will be his entry for the 2018 International Bashment Soca Competition.
Reddis has created colloquial catchphrases like Up De Ting, Hashtag, Level and Ouuu Wee that have taken the youth by storm. His music can be heard blasting from the speakers at every fete and cruise in the island. When you mention bashment soca, his name is bound to come up.
The father of two jump-started on the local bashment soca scene back in 2016, when he became famous for his hilarious comedy sketches which he posted to his Instagram page. Currently, Reddis has a following of over 26, 000 Instagram followers.
“I was doing this from [the] time I was going to school but the music started to hit out in 2016,” he told Bajan Vibes.
“Going [to] school and beating on a desk every time… you have to get better at it… some days I used to take discs and speakers [to school] and play music in the school hall and clash men,” Reddis recalled.
Reddis revealed that every single he has produced has been free-styled in the studio, no pen to paper, he just spits and it comes to fruition. He is currently signed to Superlinks but also collaborates with Dutty Tallics Records, Nine Life Studios, Don Writa Records and Pelican Sealy Records.
Although he has been heavily criticized for his lyrics, Reddis defended his art form, arguing that the “vulgar music” propelled his career.
“I have to do vulgar music to get in the peoples’ ears. If I didn’t start it, I would not be right here sitting down,” he said.
“If you don’t know what it is that women like, you can’t sing the songs we [bashment soca artistes] sing and you got to know when to cut the barrier, it can’t be too slack or too plain. You have to know how to play with the words so they don’t come over too harsh to some people,” Reddis added.
Reddis contended that “slackness” in music was nothing new to the Barbadian public and it existed because there was a demand for the genre.
“You have music for all sorts of emotions in life, just don’t bash me because I sing vulgar. If you hear me on the radio and you don’t like me, turn off or switch to another channel. [It’s as] simple as that,” Reddis indicated.
“Slackness was out before me and slackness is going to be out here after me,” he stressed.
Reddis went on to contend that radio stations need to give upcoming artistes constructive criticism as to improve their sound, instead of accepting the record and not playing it during the three-month season.
“If the quality of music is not up to standard as in the production, give the artists some advice. Don’t just take his music and don’t say anything. Give the artiste some advice instead of just pushing them one side, because a lot of artists are sending in songs and don’t get any feedback because they aren’t anybody. That has to stop,” he stressed.
“You have to give the upcoming artistes guidance instead of bashing them… stop ignoring the younger artistes because who is there will get old and the younger artists will take over,” he continued. (KK)