One of Crop Over’s signature events will be undergoing changes this year.
Minister of Creative Economy, Culture and Sports, John King revealed a rebirth of Bridgetown Market, which runs from August 5 to 8.
The theme for the annual cultural arts and Craft Street fair, will follow “Come see the world at Bridgetown Market”.
Minister King made the disclosure during the fourth annual First Citizens Crop Over Xplosion, at the King George V Memorial Park, St Philip on Saturday evening.
He said the market will feature a techno-interactive pop up museum sponsored by the Barbados Museum and Historical Society. The Flower Mill site will be host to an international food fair, a car show and also ‘100 per cent Bajan stalls and Craft Villages”.
“The objective is to spark renewed interest in and by extension boost sales for many of the vendors on site,” King said.
“The strategy behind this rebirth was conceptualized to give patrons more options for activities, taking into consideration the dynamics of the demographics now attending the event.”
He went on to reveal that an international Latin Dance Festival and Chinese Cultural Show will also be incorporated into the Bridgetown Market.
During his feature address, the Minister stressed that the Crop Over Festival was a major economic earner that possessed great expansion capabilities.
“The Barbados Crop Over Festival remains one of those main drivers for economic growth in the industry. It is a lifeline in the generation of employment for not only the entertainment sector, but also to the many tributaries of supporting services and enterprises,” said King.
“It is the core to the current cultural tourism offerings and therefore it is vital that we recreate a model for the festival that gives us a strengthened market positions and a competitive advantage against expanding list of options for carnival goers around the globe to exert their all important spending power.”