The D’Junction app, developed in Trinidad and Tobago, has received a warm welcome from Crop Over 2018 in Barbados.
Minister of Creative Economy, Culture, and Sports John King, who recently saw a demonstration of the app, endorsed it as a tool to take culture and the Crop Over product into the digital age.
The app’s developer, Ria Karim, a Trinidadian businesswoman, cited examples of technology at events around the world and noted that the Caribbean should similarly leverage digital platforms to reach existing consumers and new global markets. It is, she added, a step towards exporting our unique and rich culture globally, and ensuring that we are communicating with our audiences in the most appropriate and expected ways.
“Originally designed to help masqueraders track their bands during Trinidad and Tobago’s carnival, the app offers a unique geo-locator function,” she explained, “which is also incorporated in the event details.” This makes it extremely useful for those attending parties in unfamiliar locations.
Baje International and its 1,200 revellers will be the first to pilot the app this year and CEO Richard Haynes embraced the solution provider. The app is already live and can guide a user to Baje’s headquarters. On the road, it will give ongoing updates as the band moves along the Kadooment route to allow for easy, on-time tracking.
Free for download to both Android and smartphone users via the App Store or Google Play, the app also has a comprehensive listing of events with details and mapping.
“Promoters interested in having their events listed can simply tag D’Junction. We will share event info once they encourage usage of the app. The app is currently sharing information about the hottest privately hosted events as well as the more traditional schedule,” Karim added.
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“We immediately offer a regional and global following and are happy to note that interest is rapidly growing among partygoers in Barbados,” Karim stated, adding she expects the app to be used at other regional festivals to the benefit of all. (PR)