Twisted Entertainment, the promoters of Tipsy All White Beach Party not only managed to sell out their event days ahead of staging it, but they were also graced with the presence of Prime Minister Mia Amor Mottley who came out to her first major fete for Crop Over.
Bajan Vibes had an exclusive interview with Public Relations Officer and committee member Tracy Highland who said: “As we all know, our Prime Minister has a great appreciation for the creative industries and is an ardent supporter of the entertainment industry, so it was not surprising that she saw the entertainment value of our product.
“Along with that, Tipsy employed over 500 part-time workers and as such, we are sure the Prime Minister appreciates the contribution of this event to the economy. It was also overwhelming that she stayed in the general population among thousands of patrons with minimum security, fully enjoying the event and interacting with people.”
Highland said the committee was heartened by the overwhelming response to the event which is now in its sixth year.
“We’re grateful to know that the sleepless nights, sacrifices and commitment to improving our product and the experience of our customers over the last six years have been appreciated by our supporters. In a time when some of our patrons have to make hard financial decisions it’s humbling to know that they choose our product as we try to deliver value for money,” she said.
When questioned about the execution of the event and managing the largest crowd ever seen there, she said: “With an event of this magnitude, there were minor unforeseeable issues which arose. Nothing is ever 100 per cent perfect, but we are extremely pleased with the final outcome.”
The public relations officer said they continue to examine the event with a view to making improvements where they need to be made. The prospect of a new venue in 2019 is also likely.
“We want the event to remain manageable and place greater emphasis on fixing minor glitches and logistical issues that we have identified. We had looked at changing [the] venue and will continue to explore this option, but an alternative venue will be based solely on improving the customer experience and not on increasing numbers or profit margins.
We have tried our best to keep ticket prices low while at the same time improving the entertainment value of our product and this is what we think our patrons appreciate,” said Highland.
The event started out as friends just “doing it for fun”. However, the Twisted team which is made up of people with diverse skills who complement each other, “remained committed and fully invested in the success of the brand”. (IMC)