KeVon Hall is an expressionist artist with a business mindset. The 29-year-old artist, entrepreneur, interior and graphic designer is empowering people with his art and creating safe spaces for young upcoming artists.
The expressionist artist who goes by the name Von Hall is one of the four faces behind the showcase PM Splash, which fuses live artistic entertainment, mixology and cuisine.
Along with Shain Clarke, Alex Marshall and Shane Eastmond, Hall has created a much-needed space for artists to exhibit and sell their work.
“We started the organization in order to be that help for other people… We have seen the struggle, we have heard the artists complain and we don’t even have a national art gallery of our own that says enough; there isn’t even a place for artists to put their work,” Hall told Bajan Vibes.
Held on the last Friday of every month at Drift Ocean Terrace Lounge, the event also features the works of art students from the Barbados Community College (BCC) and includes live demonstrations.
The BCC finance alumna realized when he graduated that it was difficult for artists to thrive in Barbados. Rather than being defeated by his reality, he saw it as an opportunity to be innovative and it became the motivating force behind his commercial art business Von Art.
“When I got older, I realized that the art market is a very challenging one to operate in but I actually saw that as a challenge to myself. It empowered me to try hard and kind of break the mentality that art isn’t going to make it here,” Hall said.
From the age of five, Hall started sketching animals that he saw on National Geographic and he never looked back. Art has been his motivator and sole purpose in life since.
“I never had an interest for anything else. It was just my fate to live this kind of life,” he reasoned.
Most of his work is spontaneous. Without a clear direction or plan, he paints emotive pieces on the spot. His most famous pieces are his interpretations of Bob Marley and RiRi. Throughout his artwork, Hall paints the afro-Caribbean aesthetic.
“I like to empower people, especially black people. I like to give a strong sense of recognition and hopefully a strong sense of identity towards anyone who can reflect or is that image themselves,” he explained.
Thus far his favourite piece is Bob Marley, and it speaks volumes of his journey as an artist. Describing it as his “punching bag”, Hall recounted how he has returned to its canvas over the years to add new details or repaint old ideas. “I saw myself developing as an artist throughout that particular piece,” Hall said.
Hall’s pieces can be found in places such as Nikki Beach or Limegrove Lifestyle Centre. The artist told Bajan Vibes, that instead of setting high ambitions, he sought to ride the tide and enjoy his artistic journey and unknown future.
“I just want to maintain my creative process. I don’t necessarily have a particular vision because I don’t want to be guided to hit that particular goal. I am very satisfied with where I am and I am also very excited to be better than who I am at the moment. It takes time and I am willing to spend each and every second of the journey. I think about my work from day-to-day, but I don’t think about what I want it to look like in the future,” he said. (KK)