Better Life Pharmacy held a customer appreciation day on Friday to officially welcome persons to its newly opened outlet in Manor Lodge, St Michael.
The pharmacy, which was opened one year ago, was started by Co-Founder Renee Brathwaite. She told Barbados TODAY that the customer appreciation day was to thank patrons for their support during the past year.
“Better Life Pharmacy has been open for just over a year; we celebrated one year on September 12. We did not have an official opening, and we thought it was time to say thank you. It is time to officially open our doors and know who we are, what we do. But more than anything else, we are so grateful for the support we have received in the last year. We just want to say thanks to everybody,” Brathwaite said.
The pharmacist and co-owner said she has had support from nearby businesses and individuals in the past year because she believes the customer is her primary responsibility.
“It started out slowly as with any new business. But we have a particular business model here where we take customer service to customer engagement. I think it has worked well for us. Our prices are really, really good here and that has [also] worked well for us so we have grown expeditiously every month,” Brathwaite said, adding that October has been the best month so far for the pharmacy.
“The businesses in the area support us. The residences in the area are becoming more and more familiar with us and supporting us. We know most of our patients and clients by name and they, of course, know ours and we are happy for that. That is the level of service and engagement that we have taken the pharmacy to,” she told Barbados TODAY.
Braithwaite also noted that she faced a challenge when medication changed on the Barbados Formulary list but she notified her clientele about the changes which are due to return in November.
“I think the good thing is that most of the drugs went back on the formulary until the end of October. There were some that did not make it back on but the major ones that most of our clients use have been put back on until the end of October. It may be a challenge for some but because of that little leeway, we were able to get through it and they are a bit better prepared for what is happening going forward,” Brathwaite said.
Her advice for persons who want to become pharmacists is to understand that they have to cater to their patients’ needs more so than to gain monetary rewards.
“Study hard. It is not just about the money… The most important element is that patient in front of me. No matter what it takes, we at Better Life fulfil the needs of that patient walking through the door [who] is more important than anything else. If we do not have that drug on the shelf we try to get it before the day is out because that person is very important,” Brathwaite said, adding that young pharmacists need to think about the decision carefully because patient care is more important than monetary rewards.
“Dollars and cents do matter but patient care is up there on our list,” she said. (LG)