Barbadian graphic designer and owner of Cosmos Creations Dwayne Scott defeated over 400 entrants to receive a $10, 000 cheque for his compelling design in the Stansfeld Scott Barbados Big Truck Design Challenge.
The 27-year-old entrepreneur, who is a graduate of the Barbados Community College graphics design bachelors programme, was elated as he collected his prize at the Stansfeld Scott Spring Garden, St Michael headquarters.
The eight-week design competition culminated on November 30 and the winner’s concept will be the brand new design for the distribution company’s fleet of commercial vehicles in Barbados.
Speaking to the media after the announcement, Scott commended the company for giving local designers an opportunity to showcase their skills and talents.
“Designers, we are kind of not respected enough… for our work and to be respected and have our work be rewarded is such a great experience,” Scott said.
Having competed against entrants across the globe in countries such as Bangladesh, Ukraine and Japan, the graphic designer said he was pleased his work met international standards.
During the press conference, Chief Executive Officer of Stansfeld Scott Brian Cabral indicated that the company sought to provide “an opportunity for someone to be able to receive a level of recognition, awareness and financial rewards”.
“The guy on the sidewalk might have a better idea than anyone in the conference room so if he has an opinion, let us hear that opinion. This programme gave us the ability to connect with any and every one and excite and energize some people to participate,” Cabral said. The CEO shared that the Stansfeld Scott brand was creative, progressive and innovative. He emphasized that despite the numerous global entries, they found a homegrown 100 per cent Bajan product which best exemplified the brand.
“We had to lean towards what was a corporate design… that would provide longevity for the company and… stays close to who we are. We were looking for a design that has some motion, that has some movement in it, innovation and evolution,” he continued. (KK)