Sagicor in the fight against breast cancer

In the ongoing fight against breast cancer, it is widely acknowledged and accepted that early detection goes a long way towards saving lives, which is why Sagicor continues to encourage individuals, especially those most at risk of developing the condition, to do whatever they can to get ahead of the deadly disease.

This Breast Cancer Awareness Month, also known as ‘Pinktober,’ the leading insurer is promoting the use of breast self-examinations with its #CheckYoursOut campaign, which is aimed at bringing awareness towards the importance of screening for early detection.

Ingrid Card, Vice President, Group Marketing, Communications and Brand Experience said: Self-examination is a convenient, no-cost option in the arsenal of preventative tools against breast cancer and can be a great addition to an overall breast cancer screening strategy.

“If done on a regular basis and combined with regular physical exams by a medical professional, this approach can increase the probability of early detection, which has been proven to increase the rate of survival.”

She added: “This approach is even more relevant today given the current environment we find ourselves in, due to the COVID-19 pandemic.

“With restrictions on movement and human contact, it has become even more important for individuals to monitor their health and any conditions from at home.

“We therefore implore females and males alike, to follow the guidance and advice of their local cancer society’s Breast Screening Programme, watch videos or read tips on how to conduct the self-examinations, while also encouraging their friends and family to do the same.”

In support of the campaign and its powerful message, the company has once again launched the campaign across its operating territories through print and radio ads as well as signage in their branches and high-traffic locations.

Additionally, the company also produced a limited quantity of #CheckYoursOut T-shirts, proceeds from the sales of which will go towards breast screening programmes across the Caribbean. (PR)