Shoppers flood Carter’s Wildey for deals and celebrations

Traffic came to a near standstill as customers flocked to the Wildey branch in droves for Carter’s Customer Appreciation Day.

The yearlong celebration of the company’s 150th anniversary continued in grand style on Saturday as the location bustled with activities.

Visitors were greeted by a colourful display of Bajan tradition, including a Mother Sally and the infectious rhythms of a tuk band.

With a storewide 15% discount in effect, parking spots became a rare commodity as eager shoppers descended in hopes of securing hot-ticket items.

Inside the store, lines wound through every aisle as patrons queued up for deals. As the day progressed, the energy remained high with Deejay Zen keeping the mood upbeat with his selections. Dexter’s Sno Cones kept customers cool and refreshed, with many patiently waiting in line for the icy treats.

The festivities included free product samples from Western Wholesale, including the crowd favourite Best Dressed Chicken. Face painting brought smiles to both children and adults, while a prize wheel dished out instant rewards to those who spent over $75.

Adding to the excitement was the “Guess the Screws Challenge” — a chance for one lucky shopper to win $1,000 by correctly estimating the number of screws in a jar on display.

Marketing Coordinator Tammy-Rose Evelyn, the creative force behind the company’s popular and engaging social media campaigns, expressed her delight at the overwhelming public response.

She told Barbados TODAY, “The turnout has been phenomenal, almost unexpected, but we are happy to see so many people come out and celebrate with us.”

She added, “We are just so thankful; all of this is just Carter’s way of giving back. Thank you to the people who have allowed us to be here for 150 years, the customers, you guys. Thank you so much.”  (STT)