Christal P. Austin is the Progressive Candidate for St. James South. She is a public relations practitioner with more than 13 years experience in the tourism, insurance, entertainment and financial services sectors within Barbados and the Caribbean. She also has three years experience as a freelance journalist specializing in youth affairs and culture.
Her qualifications include an Associate Degree in Law, Government & Politics and Economics from the Barbados Community College; a Bachelor’s Degree in Public Sector Management (Honours) from the University of the West Indies; and a Post-Graduate Diploma in Business Administration from the University of Surrey. She also holds a certificate in Marketing & General Management for Small Business from BIMAP and certificates in Intellectual Property Law and e-Commerce from the World Intellectual Property Organization (WIPO). She is the founder and lead communications consultant of Lyrical Lava PR, a boutique marketing communications agency that specializes in social media management and digital marketing, media relations, brand management and corporate communications.
In 2008 she became the founding president of the Barbados chapter of the International Association of Business Communicators (IABC), providing local practitioners with professional development and networking opportunities.
She is also passionate about teaching and has served as a part-time lecturer in public relations and social media within the mass communications faculty at the Barbados Community College (BCC) since 2013. Christal is the proud mother of two, an 11-year old son and a four-month-old daughter.